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How to Ramp Up for the Facebook Timeline Coming to Your Brand Page

You’ve likely read this past week that Facebook’s Timeline is coming to a brand page near you in the not too distant future. Hopefully, this wasn’t overly shocking. After all, Timeline has been...

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Social Media Lessons… from Chefs

I bet you didn’t know there’s more we can learn from chefs than perfecting Sunday night supper. Even if you’re not a home cook with secret aspirations of being the next Julia Child, if you watch...

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An Open Letter to Grads

Oh the places you’ll go indeed…Assuming you don’t showcase all the places you’ve been and things you’ve done for future employers, supervisors, colleagues and clients to see. There are so many things I...

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Going Global with Facebook

The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool… Those of us who have been working with Facebook for years had a good chuckle when these words came...

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Is the Facebook Exchange Right for You?

Just a few short months ago, Facebook took a major step into performance-based media and unveiled its plans to allow demand-side platforms (DSPs), like Media Math or [x+1], to bid on its ad inventory....

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Predictions Are Nice, but Relationships Are the Winning Bet

Hard to believe we find ourselves here once again, welcoming in another New Year. Everywhere you look, people are making predictions, offering tips to maintain resolutions and recharging for the year...

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Facebook Graph Search for Marketers

Facebook officially introduced Graph Search at a media event on January 15th—hyped by Facebook in a somewhat cryptic invite as an opportunity to “come see what we’re building.” The mysterious...

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Facebook News Feed for the Holistic Marketer

Earlier this week, Mark Zuckerberg threw on a black hooded sweatshirt and announced how Facebook was going to change its look and feel to better accommodate its bread and butter: the News Feed. From...

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Selling on Social: The Next eCommerce Golden Goose

I have an obsession with finding and buying things online, as attested to by the pile of Amazon Prime boxes under my desk. Like most shoppers — 74%, according to Sprout Social ­— I rely on social media...

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